Why one-size-fits-all programmes
don't work for GAA players.
Generic gym programmes
Built for no one in particular. No position, no season, no team schedule - same sessions each week regardless if you're in pre-season or mid-champo.
Instagram workouts
Random sessions you see online with no progression. Fancy exercises done once or twice without any progression will have zero impact.
Training more, not smarter
Adding sessions on top of team training without structure is how niggles happen. More volume without taking into account your current training load and schedule can be disastrous.
Plans with no support
Buying a plan and getting zero follow-up or coaching adjustments tends to generate few changes as consistency falls off when life gets in the way.
Get great results like these club players.
"Flying it this season. Back playing, leaner than ever, and moving really well. I've been up top of runs at training - first time in years I've felt this fit and confident going into a season."
"My fitness, strength, and athletic performance are at the best they've been in a long time. I've also managed to drop body fat whilst building some quality muscle."
"It's been a pleasure working with Kevin from the off. I can say I enjoyed every session and couldn't wait for the next session as it gave a driven desire to achieve my goals."
"I saw clear progress both physically and mentally in myself throughout the 8 week period and it has brought me a great deal of motivation and boosted my morale."
What your Performance Profile looks like
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Kevin O'Brien
I'm a certified S&C coach and owner of Humans of Gaelic. As well as online coaching, I work as S&C coach with the Tullamore senior footballers, who completed the Offaly three-in-a-row in 2025.
In this role I worked alongside former Mayo manager Stephen Rochford and coached Cillian Bourke, who signed a professional AFL contract with Essendon last year, plus a host of current inter-county players.
I also host the Humans of Gaelic podcast where I interview players and coaches on the human side of elite performance in the GAA.
I worked as a GAA correspondent with The42 for seven years and wrote my first book in 2022.
Hundreds of players coached.
If you follow the programme,
you will get results.
Endorsement from Paul Rouse who worked with Kevin at St Oliver Plunkett's GAA minor footballers and hurlers in Dublin. Winners of minor A2 football in 2025.
"Helped improve my speed massively and my understanding of the correct gym work for a GAA player.".
"Really good experience. Loved how his plan made me improve my speed and the meal plan simple but effective."
Was training without structure and not seeing body composition change. Now 10kg down, stronger, and performing better in gym and on pitch.
County player with recurring hamstring problems. Structured prehab, strengthening and load management. First season in 5 years without hamstring strain.
Transformative experience. I saw real, measurable improvements in my body composition, strength, and speed - things I had been trying to achieve on my own for years without success. His approach is not only smart and effective, but tailored to your goals, and he brings a level of expertise and includes exercises that are both enjoyable and effective. I've never felt stronger or more capable than I did while working with Kevin, and I genuinely can't recommend him enough. Thank you for all the help over the past few months.
Brilliant experience with a trainer that works with GAA players. The whole programme was tailored to my needs and also the fact I'm a little bit older Kevin listened and made sure not put too much on me but at the same time I got the most positive results. I am the lightest I've been in 15 years and extremely toned as well. The weekly check in is brilliant and keeps me motivated and honest through the programme. Also Kevin is so easily accessible through his app and responds so quickly which helped me greatly
More athlete feedback.
